Why Your Shopfront the Biggest Modern Marketing Tool

In a cutthroat competition between businesses to be unique and reach out to a highly evolving demographic base, the importance of strong and attractive brand identity has come to the forefront. This is carried forward by an effective rollout of the brand identity or the brand image of your business, carried forward by a highly appealing shopfront design.

There’s little doubt that shopfront increases the exposure of a business to the outside world, while also adding to its aesthetic and security values. However, despite the fact that you acknowledge its importance as a means of marketing, you still do not invest in shop fronts and allow the competition to have the edge. Well, let us tell you that there’s no need to be left behind in this race just because of ignorance.

Shopfronts and Marketing

If you stock some highly attractive food or merchandise in your commercial outlet, you recognize the likelihood of the additional customers reaching your place. Hence, to make your outlet a more noticeable presence among the others in your field, getting an attractive shopfront is a fruitful investment. It will not only enhance the sales but also contribute towards an increasing number of customers. Before purchasing these ridiculously overpriced shop front signs, there are some well-tested methods of designing your OWN professional shop front signs.

Aluminum Shopfronts

Aluminum shopfronts are relatively priced shop fronts. Lightweight compared to glass shopfronts; they are therefore considered ideal for shops in the central location with added security value. Moreover, you are assured of years of hassle-free functioning, accompanied by anti-corrosion and anti-rust properties. Aluminum shopfronts can be fabricated to match your decor and color needs and often come with a warranty of up to 10 years.

By investing in an aluminum shop front, you are getting yourself a durability guarantee of up to 108 years on the finish and half that time on the frame. They further add to your visual appeal and branding of your shop, certainly in this highly ultra-modern era where two-dimensional promotion tools are no longer considered effective in stimulating sales.

Glass Shopfronts

In addition to appearing more classy than aluminum shop fronts, Curtain Walling glass shopfronts assist in showcasing the items available. Items like jewelry, ornaments, electronics, etc. are better viewed through a glass shop front. This is because they come fitted with in-built lighting fixtures that enhance the glow and luster of the products.

Moreover, glass shop fronts can assist in driving your business into a higher league by acting as a platform for creating visual branding. Beautiful storefront designs accentuate the exterior design to match the decor inside, giving the whole space a serene and lush look. In this regard, the advantages of glass over other materials are aplenty. In addition to being light in weight, they are cost-efficient, highly durable, require little maintenance, and can be customized in design and color to match your decor and needs.

Among the advantages of glass shop fronts, providing good visibility and further exposure to customers and enhancing the brand image are unquestionably the added benefits. An attractive shop front doesn’t depend on the material of choice, but we highly recommend the ever-impressive glass shop fronts for their practical applications and years of experience in the domain.


Shopfronts come in all shapes and sizes and with the treatment of colors and textures. Chances are, these shopfronts may give rise to a debate as to which is better. However, if you’re looking for overall effectiveness and an increase in sales, glass shop fronts are a better option than any other. Stylish and visually appealing, glass shop fronts are a boon for any business and an attractive shop front.

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Whether you need Electric Glass or Aluminium shopfronts in your office building or home AKAL is one of the best installers to call in the Leicester & Midlands area.